As gold topped $500, the news became front-page across the country, and radio and TV financial programs led off talking about the price of gold. Invariably, all noted that gold had reached nearly a two-decade high. Yet it is doubtful any of the reporters assigned to the story really grasped the importance of gold topping $500.
Further, few reports dared suggest that the price of gold could climb still higher. Gold stands a good chance of seeing higher prices before the inevitable price correction, which always follows such a strong move.
Most reports saw $500 gold as a novelty, not the ominous sign that something is drastically wrong with the state of financial affairs in the United States. The truth: gold is responding to profligate spending in both the government and the public sectors. Further, gold is rising because of the massive inflation by the Federal Reserve under Alan Greenspan. Let's take a brief glance at only one reason for gold's jump above $500: federal spending.
The federal government now has more than $8 trillion in official (on the books) debt. Only three years ago, gross public debt stood at $6 trillion. For those calculating, that is a one-third debt increase in only three years. The United States took 226 years to run up a debt of $6 trillion. In three years, an additional $2 trillion was tacked on.
According to The Privateer, present projected spending will push the official debt to $11 trillion before the end of Bush's second term. If this becomes reality, in only eight years the official federal debt will have nearly doubled. Additionally, there are the "off-books" liabilities.
Unfunded U.S. government liabilities-Social Security, Medicare, Medicaid, military pensions, federal workers' pensions, and other promise such as picking up the tabs for bankrupt corporate pensions-will reach $50 trillion by the end of the year and climb to $70 trillion by the end of Bush's second term.
The official debt is the accumulation of years of federal deficit spending. This fiscal year's deficit (October 1, 2005 thru September 30, 2006) is projected to be $521 billion. Deficit spending looks to get worse.
Pulling statistics from the respected Congressional Budget Office's January report on the federal budget and economy, Citizens for Tax Justice show annual deficits under Bush policies skyrocketing to $1.164 trillion by 2015. These projections are seven times the Bush administration's numbers because the White House assumes, among other things, that current tax cuts "sunset," that Iraq and Afghanistan expenditures will suddenly end, and that federal appropriations will "plummet" as a share of the economy.
The Congressional Budget Office forecasts that by 2013 "the government is likely to be spending more to pay interest on the debt than on all domestic appropriations put together." Any wonder the price of gold topped $500?
It appears unlikely that the problem of deficit spending will be addressed any time soon in Washington. Sadly, our lawmakers do not yet even see it as a problem. While it is true that Democrats never miss an opportunity to carp about Bush's refusal to "roll back" his tax break for "rich Americans," the Democrats would be as quiet as church mice if the deficit spending were for welfare programs. Either way, the results would be the same: continued deficit spending.
The way gold topped $500 was a big deal because the price of gold is the thermometer for the health of a nation's currency. A rising price for gold suggests a fever is building. However, the reporting suggests that few reporters understand the United States is infected with a deadly virus, not a common cold.
Schnaap Rules
Thursday, September 30, 2010
The One Word Every Prospect Craves
t's arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings."
I'm talking about "you."
"You" is the word that gets your prospect's attention and keeps them involved. As Herschell Gordon Lewis says in The Art of Writing Copy, "Unless the reader regards himself as the target of your message, benefit can't exist. Benefit demands a 'We/You' relationship."
While the "We" in the "We/You" relationship is important, it's better implied than communicated literally. If your goal is to put prospects first, then it's best to have the "you's" far exceed the "we's."
It's the "you's" that matter to prospects. They're your workhorse for communicating your message and include all derivatives such as "your," "yours," "yourself," "you're," and "you'll."
Powerful 'You'
What makes "you" so powerful? For one thing, it addresses your readers directly. In effect, it says "Hey you," which is much harder to ignore than "Hey somebody."
Say "Hey you" in a crowded room and a lot of heads will turn. Say "Hey somebody" and a few heads might turn.
While your copy won't actually say "Hey you," it can clearly identify to whom you're talking. Once you have your audience's attention, use "you" to help keep it.
Personal 'You'
Why does "you" get and hold attention? For one thing, it's personal. It's used in personal conversation every day. What do you think? How was your weekend? You'll be glad to know …
When people say these things to you, they're bound to get your attention and involvement. After all, they're interested in your opinion. They're interested in the things you do. They have something to tell you that will make you happy.
That's the goal of you-oriented copy. Address your audience directly, personally and in terms of their interests. Be conversational and "you" will pop up in the copy naturally.
Counting 'You'
It was mentioned earlier that "you" is a workhorse. A classic example is contained in "The Do-It-Yourself Direct Mail Handbook" by Murray Raphel and Ken Erdman. They highlight a "Newsweek" magazine subscription letter used for nearly two decades.
The subscription letter was written by direct mail expert Ed McLean, who used "you" nearly 30 times on the first page alone. More than 100 million copies of the letter were mailed, a testament to its effectiveness.
Try counting the "you's" (and "you" derivatives) in your copy. Compare them with the number of "we's" and first-person derivatives. If the "you's" don't outnumber the "we's," consider reworking your copy.
Excessive 'You'?
Can you overdo "you"? Yes.
If you load your copy with "you's" but forget the benefits, your message will have a phony ring.
"You" can't save you if there's nothing meaningful to offer your audience. Likewise, it will help put you over the top if there is.
I'm talking about "you."
"You" is the word that gets your prospect's attention and keeps them involved. As Herschell Gordon Lewis says in The Art of Writing Copy, "Unless the reader regards himself as the target of your message, benefit can't exist. Benefit demands a 'We/You' relationship."
While the "We" in the "We/You" relationship is important, it's better implied than communicated literally. If your goal is to put prospects first, then it's best to have the "you's" far exceed the "we's."
It's the "you's" that matter to prospects. They're your workhorse for communicating your message and include all derivatives such as "your," "yours," "yourself," "you're," and "you'll."
Powerful 'You'
What makes "you" so powerful? For one thing, it addresses your readers directly. In effect, it says "Hey you," which is much harder to ignore than "Hey somebody."
Say "Hey you" in a crowded room and a lot of heads will turn. Say "Hey somebody" and a few heads might turn.
While your copy won't actually say "Hey you," it can clearly identify to whom you're talking. Once you have your audience's attention, use "you" to help keep it.
Personal 'You'
Why does "you" get and hold attention? For one thing, it's personal. It's used in personal conversation every day. What do you think? How was your weekend? You'll be glad to know …
When people say these things to you, they're bound to get your attention and involvement. After all, they're interested in your opinion. They're interested in the things you do. They have something to tell you that will make you happy.
That's the goal of you-oriented copy. Address your audience directly, personally and in terms of their interests. Be conversational and "you" will pop up in the copy naturally.
Counting 'You'
It was mentioned earlier that "you" is a workhorse. A classic example is contained in "The Do-It-Yourself Direct Mail Handbook" by Murray Raphel and Ken Erdman. They highlight a "Newsweek" magazine subscription letter used for nearly two decades.
The subscription letter was written by direct mail expert Ed McLean, who used "you" nearly 30 times on the first page alone. More than 100 million copies of the letter were mailed, a testament to its effectiveness.
Try counting the "you's" (and "you" derivatives) in your copy. Compare them with the number of "we's" and first-person derivatives. If the "you's" don't outnumber the "we's," consider reworking your copy.
Excessive 'You'?
Can you overdo "you"? Yes.
If you load your copy with "you's" but forget the benefits, your message will have a phony ring.
"You" can't save you if there's nothing meaningful to offer your audience. Likewise, it will help put you over the top if there is.
Three Reasons Why People Won't Buy And Three Ways To Fix It!
Most of us at some point in our career have experienced the frustration of being unable to "close the deal"! We've walked away wondering what else could have been said, shown or done in order to GTC (Get The Check).
Well, I'm here to suggest to you that sometimes it's simply not the right time for the prospect to "get in", "do the deal" or "sign up". For some unknown (or known) reason, the timing just doesn't seem to fit their lifestyle right now. We've all heard the expression, No doesn't mean NO … it just means, not right now!
I submit to you that people don't care how much you know, until they know how much you care! It is up to you (the seller) to communicate to your prospect with every means of communication you have, to become their friend. That's right … their friend!! No one wants to buy from a stranger; everyone prefers to buy from someone they know, someone they feel they can trust. It's our job to get from stranger to friend as quickly as possible.
Three reasons why people won't buy:
1 – No Money
2 – No Need
3 – No Trust
When responding to someone's interest, we must first determine at what "level" his or her interest lies. Simply put, there's a big difference in someone who is just "interested" as opposed to someone who is "committed" .If you are working over the phone or through email, the following three questions may help you in determining a person's interest level and assist you with qualifying your prospect.
You may open up your memo or conversation with …"I'm responding to your request for more information about the ecommerce opportunity found on our website".
1 – What kind of work are you in now?
You are wanting them to say (or write) something to the effect of "… they are tired of what they are doing or looking for some sort of change …" Most likely if they are not unhappy with what they are presenting involved in, there may not be enough motivation to commit to another opportunity. They at least need to want to supplement what they are currently doing with an additional plan.
2 – Are you looking for something full-time or part-time?
This will give you a good idea of their commitment level (if any). Everyone has his or her own definition of what part-time means as opposed to full-time. Most would agree that full-time is anything over forty hours in a single week. However, keep in mind that a great number of individuals wind up treating a part-time position as a hobby and therefore, getting paid as if it were a hobby! Someone who is truly hungry for a change in his or her lifestyle may need to under go a complete paradigm shift.
3 – What do you see yourself doing five years from now?
Listen to their answer, it may be a bit undefined but you will sense in their "story" whether or not there's a fit for them in your business.
Begin to tell them a little bit about your business. Give them the "sizzle message" about what's hot with your deal and why they need to be a part of the team. Include several "buzz words" to describe your opportunity and allow them to feel your excitement and level of energy!
Most important! Ask them a direct YES or NO question. Preferably a call to action of some sort, that will enable you to take them to the next step of your system and lock them into a commitment. A question such as "Does that sound like something you would like to hear (or receive) more information about?
A lot of times people want YOU to answer more questions at this time. They may ask you things like:
1 - How much is it?
2 – What do I have to do?
My suggestion is to plug them into a "system" and let the system answer their questions. Even if you know the answers, it's still better to let the system do the work for you. Why? Simply put … it's duplicatable! You may be a super savvy salesperson but your prospect may not have your talent or skill level. Therefore, they think they have to be like you in order to make things work for them. If you have a "system", everyone can do it!! It's the old KISS method, (Keep It Simple Sweetheart).
Become their friend and service them again!
See ya sometime …
Well, I'm here to suggest to you that sometimes it's simply not the right time for the prospect to "get in", "do the deal" or "sign up". For some unknown (or known) reason, the timing just doesn't seem to fit their lifestyle right now. We've all heard the expression, No doesn't mean NO … it just means, not right now!
I submit to you that people don't care how much you know, until they know how much you care! It is up to you (the seller) to communicate to your prospect with every means of communication you have, to become their friend. That's right … their friend!! No one wants to buy from a stranger; everyone prefers to buy from someone they know, someone they feel they can trust. It's our job to get from stranger to friend as quickly as possible.
Three reasons why people won't buy:
1 – No Money
2 – No Need
3 – No Trust
When responding to someone's interest, we must first determine at what "level" his or her interest lies. Simply put, there's a big difference in someone who is just "interested" as opposed to someone who is "committed" .If you are working over the phone or through email, the following three questions may help you in determining a person's interest level and assist you with qualifying your prospect.
You may open up your memo or conversation with …"I'm responding to your request for more information about the ecommerce opportunity found on our website".
1 – What kind of work are you in now?
You are wanting them to say (or write) something to the effect of "… they are tired of what they are doing or looking for some sort of change …" Most likely if they are not unhappy with what they are presenting involved in, there may not be enough motivation to commit to another opportunity. They at least need to want to supplement what they are currently doing with an additional plan.
2 – Are you looking for something full-time or part-time?
This will give you a good idea of their commitment level (if any). Everyone has his or her own definition of what part-time means as opposed to full-time. Most would agree that full-time is anything over forty hours in a single week. However, keep in mind that a great number of individuals wind up treating a part-time position as a hobby and therefore, getting paid as if it were a hobby! Someone who is truly hungry for a change in his or her lifestyle may need to under go a complete paradigm shift.
3 – What do you see yourself doing five years from now?
Listen to their answer, it may be a bit undefined but you will sense in their "story" whether or not there's a fit for them in your business.
Begin to tell them a little bit about your business. Give them the "sizzle message" about what's hot with your deal and why they need to be a part of the team. Include several "buzz words" to describe your opportunity and allow them to feel your excitement and level of energy!
Most important! Ask them a direct YES or NO question. Preferably a call to action of some sort, that will enable you to take them to the next step of your system and lock them into a commitment. A question such as "Does that sound like something you would like to hear (or receive) more information about?
A lot of times people want YOU to answer more questions at this time. They may ask you things like:
1 - How much is it?
2 – What do I have to do?
My suggestion is to plug them into a "system" and let the system answer their questions. Even if you know the answers, it's still better to let the system do the work for you. Why? Simply put … it's duplicatable! You may be a super savvy salesperson but your prospect may not have your talent or skill level. Therefore, they think they have to be like you in order to make things work for them. If you have a "system", everyone can do it!! It's the old KISS method, (Keep It Simple Sweetheart).
Become their friend and service them again!
See ya sometime …
Co-op Advertising: A Win-Win Proposition
An easy way for a small business to expand its marketing budget is through cooperative advertising. Cooperative advertising, or as sometimes abbreviated Co-op, is when a producer of goods, for use by service providers or for resale, reimburses the advertising business in part or in full for advertising expenditures that involves its products. These programs are widely available because quite simply they save the producers of goods money. Bottom line is that local advertising rates available to the advertising business are at least 20% lower than national advertising rates. Therefore, the benefit for the producers of goods is increased brand recognition within that market at the lower local advertising rates, enhanced reseller relations, and much more.
However, cooperative advertising programs are an integral part of the producers own strategic marketing plan and for this reason they may not only vary from producer to producer but from product to product. Also, because these programs are an integral part of the producers strategic marketing plan, stringent rules and regulations are often placed on cooperative advertising dollars. These rules and regulations may cover media channels chosen, product placement, ad positioning and size, and much more. Additionally, there may be a separate set of guidelines that the advertising business must follow for financial reimbursement of advertising expenditures.
Because of the perceived complexity of cooperative advertising; businesses may feel intimated by the rules and regulations, not ask about cooperative advertising opportunities, or for help. A business owner or manager should ask every vendor that supplies the business with goods about what cooperative programs are available to the business and how the business can take advantage of these programs. Once the advertising business has established its cooperative advertising programs with its vendors all necessary information should be shared with the representatives of the chosen media channels to ensure proper execution of the advertising to meet the producer's rules and regulations.
Cooperative advertising is a win/win proposition for the producer and advertising business. These programs allow producers to increase brand recognition in the market at the much lower local advertising rates and allow the advertising business to increase its marketing budget at no additional cost to the business. All small businesses should actively pursue these valuable cooperative advertising opportunities.
However, cooperative advertising programs are an integral part of the producers own strategic marketing plan and for this reason they may not only vary from producer to producer but from product to product. Also, because these programs are an integral part of the producers strategic marketing plan, stringent rules and regulations are often placed on cooperative advertising dollars. These rules and regulations may cover media channels chosen, product placement, ad positioning and size, and much more. Additionally, there may be a separate set of guidelines that the advertising business must follow for financial reimbursement of advertising expenditures.
Because of the perceived complexity of cooperative advertising; businesses may feel intimated by the rules and regulations, not ask about cooperative advertising opportunities, or for help. A business owner or manager should ask every vendor that supplies the business with goods about what cooperative programs are available to the business and how the business can take advantage of these programs. Once the advertising business has established its cooperative advertising programs with its vendors all necessary information should be shared with the representatives of the chosen media channels to ensure proper execution of the advertising to meet the producer's rules and regulations.
Cooperative advertising is a win/win proposition for the producer and advertising business. These programs allow producers to increase brand recognition in the market at the much lower local advertising rates and allow the advertising business to increase its marketing budget at no additional cost to the business. All small businesses should actively pursue these valuable cooperative advertising opportunities.
Learn How To Create A Web Site
Have you always wanted to learn how to create a web site? A web site is a great investment for a business, or a fun way to put yourself out there in the world and let your friends and family see what you've been up to. For a small business or individual family page, it may not be worth it to hire a professional to create a web site for you. After all, there are other services available. One option is to use a template style program, which allows you to choose a classic, easy on the eyes format and individualize it to build your own personal page or business platform. Web hosting companies often have services like this which are free with a hosting package.
There are many reasons people may want to claim their own corner of the Internet and create a web site:
* A web page allows customers to find businesses more easily – many people look on the Internet first when they want to find a product or service, if only to research. They may then order it online, or go to the store with more confidence because they have already researched the product. This means a web page can often be an easy form of advertising – you can convey a lot more information to a customer than with a billboard or a flyer.
It's easy to create a web site. Using a hosting service, you can get your pages hosted on a server for a low monthly fee, and use a custom package make your site in a few simple steps. The only technical knowledge required will be pointing and clicking as you load on pictures and text. You will also receive extra conveniences such as email addresses to match your site.
A few good things to remember:
* Choose a domain name that reflects something about your business. Your business name would be ideal, as long as it also includes some reference to what your business does. If your business' name is Bob's, you may want to add something to the name, such as Bobspancakes.com if you sell pancake mixes.
* At the same time, do not be too specific. If your company grows, you may not want to change the name of your web site. If you think you might add to your company in the future, you might choose Bobsbreakfastmixes.com or Bobsmixes.com, to allow for growth.
* Keep your pages easy to read. It can be tempting to add a lot of graphics and bits of video, but it may turn off potential customers if your pages take too long to load or are too distracting.
For more information as you create a web site, check out ABI Hosting at http://www.univername.comli.com, a full service company dedicated to helping people and businesses create a successful Internet presence.
There are many reasons people may want to claim their own corner of the Internet and create a web site:
* A web page allows customers to find businesses more easily – many people look on the Internet first when they want to find a product or service, if only to research. They may then order it online, or go to the store with more confidence because they have already researched the product. This means a web page can often be an easy form of advertising – you can convey a lot more information to a customer than with a billboard or a flyer.
It's easy to create a web site. Using a hosting service, you can get your pages hosted on a server for a low monthly fee, and use a custom package make your site in a few simple steps. The only technical knowledge required will be pointing and clicking as you load on pictures and text. You will also receive extra conveniences such as email addresses to match your site.
A few good things to remember:
* Choose a domain name that reflects something about your business. Your business name would be ideal, as long as it also includes some reference to what your business does. If your business' name is Bob's, you may want to add something to the name, such as Bobspancakes.com if you sell pancake mixes.
* At the same time, do not be too specific. If your company grows, you may not want to change the name of your web site. If you think you might add to your company in the future, you might choose Bobsbreakfastmixes.com or Bobsmixes.com, to allow for growth.
* Keep your pages easy to read. It can be tempting to add a lot of graphics and bits of video, but it may turn off potential customers if your pages take too long to load or are too distracting.
For more information as you create a web site, check out ABI Hosting at http://www.univername.comli.com, a full service company dedicated to helping people and businesses create a successful Internet presence.
Captial Gains Tax Explained
Capital Gains tax is a federal tax penalty that is imposed on capital accumulation, investment and productivity. Some of the income that is subject to capital gains tax includes the sale of an investment, a home, a family business, a farm or ranch or even a work of art. The capital gains tax is applied on the difference between the price paid for an item and the money received from selling it, or the capital gain. The most common form of capital gain for people is the sale of their corporate stock. The capital gains tax rate for individuals is currently at one of its highest rates ever and is at 28% while the corporate rate is at its greatest level in history, namely 35%. There is an inequality with capital gains tax in the fact that people must pay taxes on all of their gains but are only able to deduct a portion of their losses. This particularly applies to investments that fluctuate between gains and losses over time.In many states taxpayers are liable, not only for the federal capital gains tax but also the state's own form of capital gains tax. This can actually take the combined rate to almost 40%. California, Montana and Rhode Island are amongst the highest in the country.
For the government, the capital gains tax payment represent 6% of personal and corporate income tax receipts and 3% of total federal revenues. There is a lot of controversy surrounding the capital gains tax that individuals and corporations have to pay but it actually brings in much less revenue for the federal government than most people would think. In fact, the total collections during the 1990s were between $25 billion and $30 billion a year. In the USA, capital gains are not indexed for inflation which means that the seller pays capital gains tax on the real gain and also on the gain attributable to inflation. This is one reason that the capital gains tax is lower than regular income tax rates. In other countries, such as the United Kingdom, the capital gains tax rate is much higher (over 40%) but there it is actually indexed to inflation. The difference between capital gains tax and all other forms of federal tax is that it is basically a voluntary tax. People can avoid paying any of the tax by simply not selling their assets. This is becoming increasingly common, especially with the uncertainty of the stock market, and the government estimates that there is $7.5 trillion of unrealized capital gains which would all be subject to capital gains tax if it was sold.
For the government, the capital gains tax payment represent 6% of personal and corporate income tax receipts and 3% of total federal revenues. There is a lot of controversy surrounding the capital gains tax that individuals and corporations have to pay but it actually brings in much less revenue for the federal government than most people would think. In fact, the total collections during the 1990s were between $25 billion and $30 billion a year. In the USA, capital gains are not indexed for inflation which means that the seller pays capital gains tax on the real gain and also on the gain attributable to inflation. This is one reason that the capital gains tax is lower than regular income tax rates. In other countries, such as the United Kingdom, the capital gains tax rate is much higher (over 40%) but there it is actually indexed to inflation. The difference between capital gains tax and all other forms of federal tax is that it is basically a voluntary tax. People can avoid paying any of the tax by simply not selling their assets. This is becoming increasingly common, especially with the uncertainty of the stock market, and the government estimates that there is $7.5 trillion of unrealized capital gains which would all be subject to capital gains tax if it was sold.
Peer-To-Peer: A Musicians Highway to the World
Peer-to-peer is the term used to describe a complex computer network. It is very different from a regular computer network as there are no centralised servers; it is simply a group of nodes connecting for the purpose of sharing files.
Instead of relying on a busy, slow FTP servers or websites for a bunch of files, peer to peer networks distribute or transfer files over a network as large as the amount of people using it is. In fact it enables those who download the files to upload them to others at the same time. In effect the more people you have downloading the file the more people you will have distributing the file on your behalf.
On a regular website, in order to get the best transfer speeds, you would need to keep your sites a secret and not tell others about the page. With peer to Peer, you actually benefit by having a larger group of people aware of your page. For musicians wishing to get there music heard this can be a simple, free and easy answer.
The broad term used to describe this process is called P2P technology. The key of course is to take advantage of this wonderful technology while at the same time maintaining control of your music. Let your talent be seen, and discovered and then let them pay you to listen to your albums and tracks.
Peer-to-peer networks are tools just like many others that we employ in our day to day lives. A car when driven improperly can kill people. Does this make the car bad? Of course not! The same thing applies to peer-to-peer networking technology. It is not intrinsically bad or malicious. It is a very effective tool that unfortunately is being misused by a large number of people.
There are many more people that use P2P networks for legitimate file sharing (which does not infringe copyrights). It is a way for small independent musicians to release their music to the masses. It is a method that can be used to disseminate information quickly and easily without incurring huge transfer costs in bandwidth. In fact it is one of the most efficient ways of distributing information that man has ever created.
Contrary to popular beliefs, giving your music away for free does not mean you can not make money from your music. In fact this could not be further from the truth.
Instead of relying on a busy, slow FTP servers or websites for a bunch of files, peer to peer networks distribute or transfer files over a network as large as the amount of people using it is. In fact it enables those who download the files to upload them to others at the same time. In effect the more people you have downloading the file the more people you will have distributing the file on your behalf.
On a regular website, in order to get the best transfer speeds, you would need to keep your sites a secret and not tell others about the page. With peer to Peer, you actually benefit by having a larger group of people aware of your page. For musicians wishing to get there music heard this can be a simple, free and easy answer.
The broad term used to describe this process is called P2P technology. The key of course is to take advantage of this wonderful technology while at the same time maintaining control of your music. Let your talent be seen, and discovered and then let them pay you to listen to your albums and tracks.
Peer-to-peer networks are tools just like many others that we employ in our day to day lives. A car when driven improperly can kill people. Does this make the car bad? Of course not! The same thing applies to peer-to-peer networking technology. It is not intrinsically bad or malicious. It is a very effective tool that unfortunately is being misused by a large number of people.
There are many more people that use P2P networks for legitimate file sharing (which does not infringe copyrights). It is a way for small independent musicians to release their music to the masses. It is a method that can be used to disseminate information quickly and easily without incurring huge transfer costs in bandwidth. In fact it is one of the most efficient ways of distributing information that man has ever created.
Contrary to popular beliefs, giving your music away for free does not mean you can not make money from your music. In fact this could not be further from the truth.
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